Ghana’s Stand At The World Travel Market

Every time there is the world travel market in London, I see Ghana’s participation, but can close my eyes and be sure that the setting will be the same because it would lack creativity. If its not the usual white tables decorated with the famous Kente cloth, a pride of Ghana, It would perhaps be another color and a few tour companies buying stands and exhibiting their brochures and flyers on the little table they paid for. It looks like petty trading in Ghana and we all know what petty trading is, its petty.

How does a country expect people to be attracted to invest in its  tourism industry if it isn’t projecting it right? So these are a few things that I think Ghana can do to be more attractive and visible.

There are amazing tourist attractions in the country with awesome history. Take for instance the Larabanga Mosque, the Kakum National Park, Cape Coast Castle and the Independence Arch to mention a few.

Ghana, Larabanga Mosque
“After restoration”
I am sure that if the tourist board had a robust team, creative and innovative enough, it will be able to attract funding that would enable the country to have miniature outer models of these attractions to be modeled as space setup during exhibitions,use traditional furniture like the native stools to showcase our furniture. Starting a conversation playing a game of Oware during the exhibition, is a good ice breaker and can tell a lot of stories and give a lot of value to visitors.

If you must take a miss tourism Ghana to showcase the country, please make sure that they are in full kente regalia and not showcasing a contemporary style of the proper wearing of the cloth as this takes away the true value and appreciation of the cloth.

Paa Kwesi Inkumsah With Miss Ghana Tourism 2013 At World Travel Market

I had  a very good impression of Kenya with how they sold the country each time, by bringing real Masai warriors who only don’t wear their clothes just for the  exhibition but to showcase their pride and joy everywhere they went in London. That said a lot got people curious to know more. No wonder this country is a strong tourism haven on the coast of Africa.

My first experience with the Masai warrior was to request a photo opportunity to add to my collection of awesome traditional apparels and to show off that I met a real Masai warrior. During my photo moment with him, I held the spear of the warrior while the shot was taken. Note: The spear of the Masai is only held by him, so I was honored to have this privilege.

Masai Warrior at World Travel Market

My friend who wanted a photo moment too, wasn’t lucky as the warrior resisted and told him to visit Kenya and earn his stripes as a warrior. It would be the only way he would earn the right to hold a spear.

Holding the spear of the Masai is an honor as with that spear, he killed a lion.

I am happy to have had this opportunity.

Masai Warrior Spotted At London tube platform going for WTM

 

So the only way I had access to this information was first the attraction of the Masai in shape and form. Ghana’s Kente has a rich history that can be told to the world, our name “Gold Coast” has a lot of richness too and the display of gold ornaments as main accessories will go a long way to sell the rich resources of the land. Taking the very day plus size Ghanaian woman for these exhibitions depicts the true nature of our people as we are know by our curves and various contours.

Language is one thing we must learn to  use and having Akwaaba Ghana will be an ideal introduction. Depending on which day of the week we are exhibiting, we can have various themes created to present a unique, awesome experience. If I am right, I think Ghana is one of the few countries in the world that names her people depending on the day of week and this I think is clever and something that can be sold to the rest of the world.

I would love to engage any department in tourism regarding the destination of the various areas in the country.