Officials Of Ghana Tourism Day Dreaming At The World Travel Market in Cape Town in April 2018. Photo Credits: Voyage Afriq Media

Just the other day, I read via a friend’s wall that the museum board was laying off workers because they couldn’t make payroll. Then the other day, I visited the tourist board’s twitter account and was appalled by the lack of creativity and innovation. There is no content and the news reported there is nothing a tourist visiting Ghana would be interested in reading.

I had reached out to the ministry of tourism to share ideas that had the potential of improving the industry, but I guess no one is ready or too busy to listen and then I read even more disturbing news. But I am very concerned about the leadership and always maintaining the status quo.

On many occasions, Ghana’s leaders travel outside of the country to attend different stakeholder meetings and come back with no outcomes. Its disappointing that they do not offer younger people with vision and drive the opportunity, as its obvious what most of them go there to do.

They attend these meetings so they can take fat per diems. We must change this status quo, but I realize that nothing will happen if we don’t go ahead and create the change we seek. Just out of curiosity, what value did the CEO of the tourism authority bring back home after attending the WTM in Cape Town when he was found sleeping in an all important meeting together with his officials?

Photo Credits: Voyage Afriq Media

My interest in tourism is primarily because I am a lover of sights and sounds and been a globe trotter, I have seen on first hand how other countries have tapped into the tourism potentials of their countries and developed it. Unfortunately, the people managing tourism in Ghana, are really having a field day.

In my conversation with the organizer of the ChaleWote arts festival, with my good friend Nii Mantse, a festival that is able to attract over 10,000 people from all over the world; I asked him what relationship he had with the tourism board of Ghana and if they had acknowledged his efforts and invited him to be part of any special committee promoting tourism in Ghana. His response however, wasn’t shocking to me because on many occasions, we haven’t celebrated good effort.

“Has the tourism authority considered you as a tourism ambassador in Ghana?” , I asked. His response was simply “ It doesn’t work like that in Ghana bro”

You see, my curiosity is in the fact that the tourism authority fail to see the potential that this festival brings to Ghana every year. I am yet to see any event in Ghana that attracts such crowd like the ChaleWote Festival, yet all it gets from the tourism authority sometimes is police protection.

So I read just a while ago that the deputy CEO of the Ghana Tourism Development Company resigned because of same observations that I had made earlier. Why won’t she resign when there is a system set out to frustrate and impede your creativity and ability to thrive and make things happen?

When I read about this https://www.myjoyonline.com/business/2018/may-8th/gtdc-launch-world-invitational-golf-tournament.php I asked a few questions and it was mainly regarding innovation. I am concerned about the impact this golf tournament has on promoting our tourism when we have several golfing events every year in the country. Key to which is the World Corporate Golf Challenge organized by the ICC Ghana which has the potential of impacting more. Anyway, I think that we are not using Ghana, the center of the world phrase very well, there are a lot that can be done with this to attract a lot of tourism into this country.

You see, this thing about tourism management is simple, there are competent young people that can transform and make the tourism industry in Ghana so attractive if given the opportunity. It’s important to phase out old blood and inject new energies that can do a better job.